Full time

Remote

Paid Media Specialist (Performance Marketing)

Upiple is looking for a Paid Media Specialist to plan, launch, and optimise performance-driven advertising campaigns across paid channels. If you enjoy working with data, testing creatives, and scaling campaigns based on results — we’d love to meet you.

Your Role:

Campaign Planning & Execution

  • Plan, launch, and manage paid media campaigns across key performance channels (paid social, display, native, or search depending on expertise)
  • Build clear campaign structures aligned with business objectives and audience intent
  • Work closely with marketing and partnerships teams to support acquisition and growth goals.

Optimisation & Performance Tracking

  • Monitor campaign performance and optimise budgets, targeting, creatives, and placements to improve ROI
  • Track key performance metrics (CTR, CPC, CPA, conversions) and identify optimisation opportunities
  • Run ongoing A/B tests on creatives, messaging, audiences, and formats to improve efficiency.

Collaboration & Insights

  • Collaborate with content and design teams to develop performance-oriented creatives
  • Analyse results and prepare clear insights to inform future campaigns and strategy
  • Stay up to date with platform updates, advertising trends, and competitor activity

Qualifications and Abilities:

  • 2+ years of experience in paid media or performance marketing roles
  • Hands-on experience with at least one paid advertising platform
  • Strong analytical mindset and confidence working with performance metrics
  • Ability to manage multiple campaigns and priorities simultaneously
  • Proactive approach to testing, learning, and optimisation
  • English proficiency for professional communication

Why Choose Upiple:

Direct Impact — work on campaigns that directly influence growth and performance.
Supportive Team — collaborate with marketing, partnerships, and creative teams in a fast-moving environment.
Competitive Package — salary, benefits, and opportunities for professional growth.

Ready to Join?

Join Upiple and be at the forefront of driving transformative results in the ever-evolving realm of digital advertising!

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