Full time
Remote
Paid Media Specialist (Performance Marketing)
Upiple is looking for a Paid Media Specialist to plan, launch, and optimise performance-driven advertising campaigns across paid channels. If you enjoy working with data, testing creatives, and scaling campaigns based on results — we’d love to meet you.
Your Role:
Campaign Planning & Execution
- Plan, launch, and manage paid media campaigns across key performance channels (paid social, display, native, or search depending on expertise)
- Build clear campaign structures aligned with business objectives and audience intent
- Work closely with marketing and partnerships teams to support acquisition and growth goals.
Optimisation & Performance Tracking
- Monitor campaign performance and optimise budgets, targeting, creatives, and placements to improve ROI
- Track key performance metrics (CTR, CPC, CPA, conversions) and identify optimisation opportunities
- Run ongoing A/B tests on creatives, messaging, audiences, and formats to improve efficiency.
Collaboration & Insights
- Collaborate with content and design teams to develop performance-oriented creatives
- Analyse results and prepare clear insights to inform future campaigns and strategy
- Stay up to date with platform updates, advertising trends, and competitor activity
Qualifications and Abilities:
- 2+ years of experience in paid media or performance marketing roles
- Hands-on experience with at least one paid advertising platform
- Strong analytical mindset and confidence working with performance metrics
- Ability to manage multiple campaigns and priorities simultaneously
- Proactive approach to testing, learning, and optimisation
- English proficiency for professional communication
Why Choose Upiple:
Direct Impact — work on campaigns that directly influence growth and performance.
Supportive Team — collaborate with marketing, partnerships, and creative teams in a fast-moving environment.
Competitive Package — salary, benefits, and opportunities for professional growth.
Ready to Join?
Join Upiple and be at the forefront of driving transformative results in the ever-evolving realm of digital advertising!